Tom gets Cup boost

    Tom Online, a China-focused dot.com business controlled by tycoon Li Ka- shing, said its turnover this year will be given a one-time boost by the football World Cup in Germany in June, after it was awarded exclusive mainland rights by state-owned broadcaster China Central Television to sell mobile phone content based on the tournament. Tom Online will market World Cup-related messaging and other mobile value-added services jointly with CCTV 5, which owns the mainland broadcast rights for the tournament.

Source: The Standard

    https://www.thestandard.com.hk/news_detail.asp?we_cat=2&art_id=9419&sid=6173175&con_type=1&d_str=20060109

TOM将因世界杯而发展

    李嘉诚旗下的TOM在线公司表示，它今年的流通量将会有一次迅速增长，因为7月在德国举行的世界杯，它已获CCTV允许可独家在手机上发售有关这次比赛的报道。TOM公司与拥有世界杯报道权的CCTV-5合作，运营有关世界杯的短信和其它增值服务的市场。