Kodak’s Olympic Legacy

　　“...when Pierre de Coubertin organized

　　the very first modern Olympic Games

　　in 1896 the organizers and the Olympic

　　Committee did not have enough money.

　　The sponsors started in the Athens 1896 Games, and

　　the very first sponsor in sport was Kodak Company.

　　There was no money to print the programme and

　　Kodak gave money to print?it. If we had no sponsors

　　we would still be in the very elitist and unfair situation

　　of 20 or 30 years ago where only the rich countries

　　could participate in the Olympic Games and the

　　developing countries could not.”

　　– Dr. Jacques Rogge, IOC President

　　ATHENS interview 2004