“...when Pierre de Coubertin organized
the very first modern Olympic Games
in 1896 the organizers and the Olympic
Committee did not have enough money.
The sponsors started in the Athens 1896 Games, and
the very first sponsor in sport was Kodak Company.
There was no money to print the programme and
Kodak gave money to print?it. If we had no sponsors
we would still be in the very elitist and unfair situation
of 20 or 30 years ago where only the rich countries
could participate in the Olympic Games and the
developing countries could not.”
– Dr. Jacques Rogge, IOC President
ATHENS interview 2004