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长江商学院市场营销论坛

2009年06月26日09:46 [我来说两句] [字号：大 中 小]

来源：搜狐财经

　　时间：2009年6月29日 – 6月30日

　　地点：长江商学院（北京校区）

　　北京东长安街1号，东方广场东三座12层

　　经济危机之下，新兴市场营销已迅速显示出其非凡的关注度，成为全球学界瞩目的热点。

而中国在信息技术、网络应用等方面的迅速发展，更为市场营销科学可能出现的跨越式发展提供了可能性。

　　本月底，一批国际最顶尖的市场营销学者将云集长江商学院市场营销论坛，为中国研究机构展现市场营销学前沿研究话题与学术方法，提供作用于市场营销的最新理论与实践。此次论坛将成为目前国内市场营销研究领域最高规格、最国际化的论坛。

　　来自国际顶尖学术期刊《营销学研究》（Journal of Marketing Research）主编、纽约大学斯特恩商学院市场营销学Tülin Erdem教授，INFORMS营销科学分会(INFORMS Society for Marketing Science)会长、达特茅斯商学院市场营销学Scott Neslin教授和卡耐基-梅隆大学Kannan Srinivasan教授作为主讲嘉宾，来自中国《营销科学学报》(JMS)的代表也将就中国营销研究现状及热点做一个专题讨论。

　　另外，6月30日将举行以“中印公司海外发展的机遇与挑战”为主题的早餐会，届时将邀请来自中国和印度公司的CEO及负责人共同参与。

　　日程安排：

8:30am – 8:40am	Opening Remarks
8:40am – 9:40am	Session 1: Methodology and Analytical Models I	Classroom 5&6
	Why Incorrect Models Predict Better? Steven Shugan, University of Florida Selling Your Product Through Competitors' Retail Outlets Sridhar Moorthy, University Of Toronto
9:40am-10:00am	Coffee Break
10:00am – 11:00am	Session 2: Special Session on Research in China	Classroom 5&6
	Dongjin Li, NankaiUniversity Haizhong Wang, SunYat-senUniversity Guijun Zhuang, Xi'an Jiaotong University
11:00am – 11:40am	Session 3: Special Session on JMR	Classroom 5&6
	Tulin Erdem, New York University Editor of Journal of Marketing Research
11:40am – 12:00pm	Session 4: Special Session on ISMS
	Scott Neslin, DartmouthCollege President-Elect Informs Society for Marketing Science
12:00pm–1:00pm	Lunch
1:00pm–2:00pm	Session 5A: Empirical Models I	Classroom 5
	Price Discrimination and Competition in the Auto Rental Industry Vishal Singh, New York University What Drives Channel Choice in Grocery Shopping? Junhong Chu, NationalUniversity of Singapore
	Session 5B: Analytical Models II	Classroom 6
	The Benefit of Uniform Price for Branded Variants Tony Cui, University of Minnesota The Role of Quality in a Channel with Asymmetric Retailers Anthony Dukes, University of Southern California
2:00pm–3:00pm	Session 6A: Empirical Models II	Classroom 5
	Local Preference Minorities and the Internet: Why e-Retailer Demand is Greater in Areas Where Target Customers are in the Minority David Bell, University of Pennsylvania Investigating Effects Of Out-Of-Stock On Consumer Sku Choice Hai Che, University of Southern California
	Session 6B: Consumer behavior I	Classroom 6
	Modelling Concepts on Non-purchase Behaviour for Low Involvement Goods Udo Wagner, University of Vienna Hybrid Governance Mechanisms for Agent Risk Taking in Advertising Agency–Client Relationships Wenyu Dou, CityUniversity of Hong Kong
3:00pm–3:30pm	Coffee Break
3:30pm–4:30pm	Session 7A: Empirical Models III	Classroom 5
	Store Loyalty As a Category Specific Trait – What Drives It? Qin Zhang, University of Texas at Dallas The Impact of An Item-Based Loyalty Program Jie Zhang, University of Maryland
	Session 7B: Analytical Models III	Classroom 6
	Product Strategy for Commercial Open Source Software Brett Gordon, ColumbiaUniversity Equilibrium financing in a distribution channel with capital constraint Bing Jing, Cheung Kong Graduate School of Business
4:30pm–5:30pm	Session 8A: Empirical Models IV	Classroom 5
	The Role of Reference-Quality in a High-Tech Driven Market Kim, WonJoon, Korea Advanced Institute of Science and Technology Buyer Uncertainty and Two-Part Pricing: Theory, Applications, and Evidence from New York Restaurants Hao Wang, Peking University
	Session 8B: Consumer behavior II	Classroom 6
	An Online Advertising Model: Comparing China and the U.S. Ying Wang, YoungstownStateUniversity Effects of Channel Power on Trade Promotion Budget and Allocation: A Market Experimental Analysis Hong Yuan, University of Illinois
6:30pm-	Dinner
6月30日：
8:00am – 9:00am	Session 9A: Empirical Models V	Classroom 5
	A Model and Empirical Analysis for Managing Patient Compliance and Persistence in Pharmaceuticals Scott Neslin, DartmouthCollege The Effects of Information on Health Hazards in Food on Consumers' Choice Processes Amir Heiman, HebrewUniversity
	Session 9B: Analytical Models IV	Classroom 6
	Probabilistic Goods and Probabilistic Selling: A New Marketing Tool Jinhong Xie, University of Florida Competitive Pricing Strategy Based on Consumer Stockpiling and Consumption Acceleration Behaviors Yanyan Li, Renmin University of China
9:00am – 10:00am	Session 10A: Empirical Models VI	Classroom 5
	The Impact Of Sales Control Systems On Sales Behaviors And Customer Relationships Guangping Wang, Pennsylvania State University Forecasting New Product Performance Based on Pre-launch Word-of-Mouth and Opening Strength: The Extension and Application of Bass Model Feng Wang, Wuhan University
	Session 10B: Consumer behavior III	Classroom 6
	How Purchase Behavior Differs for Vice and Virtue Products Ajay Kalra, RiceUniversity Promotion as A Justification for Hedonic Consumption Yuhuang Zheng, TsinghuaUniversity
10:00am – 10:20am	Coffee Break
10:20am – 11:20am	Session 11: Empirical Models VII	Classroom 5&6
	Gist in a Glance: AD Processing in 100 Milliseconds Or Less? Michel Wedel, University of Maryland Modeling the Intra-Household Behavioral Interaction Sha Yang, New York University
11:20am – 12:00pm	Session 12: Special Session on Emerging Markets	Classroom 5&6
	Kannan Srinivasan, CarnegieMellonUniversity